The best companies in the world are built on referral marketing strategies. After all, there is nothing more powerful in the eyes of a consumer than the opinion of someone that has purchased a product or service. Think how many times you have recommended people to a purchase of a certain product. Whilst many companies have referrals, many don’t actually have a referral marketing system in place, which of course means they are not going to pick up all the business that they need and deserve. Let me explain a little about what this is all about.
A referral marketing strategy system is designed for business owners who want to stand out from the crowd and do something a little different to their traditional advertising. If the system is put into place effectively, you could end up with better leads and ‘ideal clients’, and of course a substantial amount of business for a smaller cost. Remember, taking the order shouldn’t be where your business ends, it should be the start of the process, and this process is Referral Marketing.
So how do you go about putting this system in place? Well it is actually dead simple.
Let’s take a look at the Top 3 Steps to Referral Marketing Strategies.
(1). First and foremost, your clients will need to be happy with your service. You need to go above and beyond your call of duty to deliver a service which they will be happy to refer. Deliver a poor service and they will recommend people steer clear of your company.
(2). Your clients must know exactly how they can refer clients to you. In fact, make it crystal clear to them in whatever means that you deem necessary. This should hopefully let them know that you are looking for new clients, and spur them on to recommend. Make sure they understand exactly what you do as well! Otherwise they almost certainly will not recommend. Supplying them with literature, web pages, banners, texts, social media links and refer a friend tools is a good thing to do.
(3). Whilst many clients will be happy to recommend you on a whim, others may need a little push in the right direction, this comes in the form of incentives. There may be a little bit of a cost involved here, but if you are a smart marketer you will only give incentives that relate to your company, which not only reduces your costs but keeps the original client coming back for more and more. Incentives that you could possibly offer include extra discounts and specials to the referring customer, gift certificates or perhaps a ‘free gift’. If you want, you can have a ‘tiered’ referral structure, the more customers they recommend, the more incentives they get.
I know I mentioned it at the start, but just to drum it home a little, referrals are the life blood of a healthy business. With people referring you from all over the world, you will no longer be spending a lot of money on advertising or trying different online traffic programs. This is why it is important that you get a Referral Marketing System in place today. You will see your profits shoot up almost instantly.
Example: At CMather Web Development, we offer 10% referral for all customers who refer our services to family, friends and business colleagues. We also provide banners, text and social media links to help with the referrals.