From a marketing standpoint, people misunderstand hashtags in social media. The fact that all words can become keywords might make it a bit confusing when it comes to knowing how to use hashtags effectively especially within your social media marketing.
Definition of a Hashtag
A hashtag is simply any word that is preceded by the “#” symbol. Such words normally become search functions in social media. Based on the hashtag you’re looking up, these words (search functions) connect you as the searcher to the content as well as conversations. You can use hashtag to classify content for searchers to find. You can also use tags for novelty purposes and making sarcastic comments.
Benefits of Using Hashtags
One of the main reasons you should use hashtags is because they’re a search functions. If you use them for social media, they’ll help more relevant people find you. If you’re going to use hashtags for your social media growth, you’ll have to use popular and current keywords.
Research shows that tweets with tags gain twice the engagement than what tweets without tags get while at least 40% of tweets containing hashtags are retweeted. On the other hand, only 25% of tweets without hashtags get retweeted. Tweets that include at most 2 hashtags get 21% more but if more than 2 hashtags are used, engagement drops down by about 17%.
Therefore, you should learn how to use hashtags correctly and effectively in your social media marketing. You’ll be able to reach more people who are not even part of your network but are interested in your topic. This will not only boost growth, but also brand awareness online.
Tips to Creating Hashtags
Instead of using hashtags just because they’re popular, why don’t you do some research about them first? Search for a particular topic and abbreviations. Check how others, especially competitors within your space are using the keywords. Write down the popular tags and see how much engagement each tag receives.
- Create your own hashtags
You can use your brand name to create a hashtag. You can also spread awareness about an event or a campaign by creating a special hashtag. Combine your brand hashtag with general off topic tags to increase your exposure online.
- Make hashtags short
Create a short and sweet hashtag that will be easy to type and remember.
- Create hashtags using keywords
Your audience could be using some key industry terms when searching for you. Therefore, use key industry terms to create your message.
- Use related hashtags
Use more #relaxedwords that are related to your brand and context of the post. You’ll be building a deeper connection with the audience and bringing in new customers.
Don’t do the Following with Hashtags
- Overusing hashtags
You’ll kill your message if you pack too many keywords into one message because captions with too many tags are never attractive to readers. Use 1-3 important key tags per post.
- Use long hashtags
Don’t use words with more than 12 characters for a tag. Long keywords are difficult to remember and type.
- Breaking your hashtag
Avoid using symbols because they’ll break the hashtag. Instead, use numbers and letters only.
- Making every word a hashtag
You don’t need to hashtag every word. This is spamming and will deter your audience from reading your post. Content might also be banned or given a low SEO score.
Social Media Networks and Hashtags
Instagram allows you to use 30 hashtags per post. You should always use #tags within messaging and commenting. Tip: Add your hashtags into the comment section rather than your post to keep it looking clean.
Only use 1-3 hashtags per tweet. Remember to use related keywords. Good tip is to see what’s trending and try to use that tag if relevant for your business tweet.
Audience can search your plus one tags on Google +. It also brings up both content and communities, giving you an opportunity to reach new prospects.
Even though hashtags are not very effective on Facebook, they are searchable. Post must be public for the tags to be useful. For private posts, only friends will see the tag related content.