It was not long ago when small business used the power of word of mouth to obtain referrals before any social media network was formed. Social media and the Internet is great for new business however did you know 80% of companies get 70% of their business through word of mouth advertising? Not including social media advertising, word of mouth advertising is an extremely powerful viral tool to receive new clients and expand your current business services.
A 2012 study reported that around 60% businesses in the UK did not have a web presence at all. I’m sure the numbers would be far less in the US, but the fact remains that a lot of small business owners consider their trade to be an offline entity.
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