Every year Google and other search engines develop more and more sophisticated means of sifting the wheat from the chaff, as far as quality websites and associated web hosting are concerned. It is getting increasingly difficult to practise the kind of search engine optimisation techniques which may once have convinced search engines to list a site at the top of the rankings, but now are considered old hat within the complex criteria for rankings.
Consequently businesses need to be more choosy about the web hosting they opt for and assess more rigorously how hard the company is going to work, to ensure their site has the best chance of actually getting seen by customers.
For instance, is the web hosting company going to hand over some cheesy domain name (free isn’t necessarily best), help you set up a poorly designed site with old fashioned web design tools and pre-set spam content, and then let your pages loiter somewhere near the bottom rung?
Or, is it going to work hard to get you the very best name, support your site design in every way possible and push hard to get your site search engine optimised? How much money can you afford to spend on ensuring the latter is the case? It certainly doesn’t pay to go for cheap and cheerful when three months down the line, no one has yet managed to find your business on the web.
Search engines are always on the ball. They refine the algorithms (sets of rules) which produce the search results customers get on their screens, every month in some cases. This is designed to get rid of spam and other irrelevant material which spoils the internet experience for users. Web hosting companies which are aware of trends in algorithms will be able to advise their customers on content and design to avoid having their sites ignored or even blocked by search engines.
When designing your website it is so important to avoid poor content and resorting to spamming on the internet to try and promote your goods or services. Any web hosting company worth its salt should advise you on the dos and dont’s of website design and how to write copy which search engines will pick up on in a positive manner.
Of course it would be so much easier if search engines told web hosting companies more about their criteria for sorting websites into order of importance to searchers, but very little is shared about the configuration of the algorithms they use; quite often they don’t even announce the introduction of a new algorithm at all.
One of the main things to remember is that content farms are despised by the likes of Google and will do your business no good at all. A content farm is basically a website where the content tends to be tedious and repetitive, often making no sense, and has very little to read or digest. Some web hosting sites will try to sell you a pre-written and designed website which is basically just a content farm.
These sites may mirror other similar websites which have identical content and just get in the way of useful sites which readers are going to find useful. It’s a bit like clearing a drain or a gutter of debris, so the water can run freely again.