No doubt you may have already heard about these tools or used them for your day to day business. Social media tools help us to organise, collate, automate and make our lives a little easier. With so many different accounts, social media sites and businesses how do you monitor everything on social media? Thankfully for some of these useful social media tools, we can take control of the many platforms and get back some important time to do other tasks.

As social media platforms continue to become more popular and easier to navigate, businesses are realising that one of the best ways to market themselves is through social media apps like Facebook, Twitter and Instagram. While it’s an excellent idea to take advantage of these free platforms to drive traffic to your business, you probably don’t have time to manage multiple accounts as often as you’d like. So what are your options?

Fortunately, there are social media tools available that can help you market your business from all of your accounts. This includes managing content that’s posted, advertising, scheduling, analytics and much more. What’s even better for small businesses is that there are tools out there that can help you manage your accounts for free. Below, you will find some of the top free social media tools that CMather use on a regular basis. These social media tools will help you make the most out of your social media presence:

Top 5 Social Media Tools We Recommend

1. Google Analytics

Most websites take advantage of Google Analytics to see just how much traffic is being driven to their site through their social media platforms. This simple tool can help you to see just who is visiting your business page as well as what popular websites they located your business on. It’s incredibly easy to use and one of the most important tools available to social media marketers. Link:

2. Hootsuite

With Hootsuite, you can connect over 35 of the most popular social media apps and control it all in one place. While it is most loved for its social media listening tool and its ability to show you RSS feeds from multiple networks at once, it also provides assistance with collaboration, scheduling, reporting and analytics as well. We use Hootsuite on a daily basis to schedule all our posts in advance. We also use it to monitor all our channels. Link:

3. TweetDeck

TweetDeck is one of the best and most useful tools for businesses who are utilising a Twitter account to market themselves. Not only is it available for anyone with a Twitter account, but their customised time lines, tweet scheduling, tracking and alerts make managing your account so much easier. Multiple accounts can be setup and integrates with the twitter API. Link:

4. Rapportive

Rapportive is very unique in comparison to other social media tools in that it can allow you to view your Linkedin social media contacts from the inbox of your Gmail account. This is great for businesses that prefer to work primarily through email as you can see LinkedIn profiles plus their additional extended information while carrying out the rest of your necessary work functions. Works alongside Gmail and is a free add-on. Link:

5. Social Mention

Social Mention is one of the easiest social media tools available. While they also provide analytics, they only search and monitor social media platforms to calculate how likely it is that your business is being shared and discussed, whether those mentions are more positive or negative, how likely it is that those who talk about your business will continue to discuss it with others, and most importantly, your overall influence in how many individuals you’re reaching through your social media use. Link:

Top 5 Social Media Tools Used by CMather

Want to recommend your favourite social media tools? List them in the comments section below and let us known how they help you to organise, collate, automate your social media world.