Most site owners, whether they have a growing business or they are simply trying to get more viewers to their personal blog, know that having great onsite content is a huge part of SEO. Of course, even if you have the best onsite SEO, it is still going to be difficult for your audience to find you unless you start to expand your reach and look to some of the other options out there.
Off page SEO is a great way to bring more eyes to your site, and those additional eyes could become regular readers or even customers and clients. Of course, many who are just starting to use their WordPress themes and build their sites do not know any off page strategies to boost their site’s visibility. No need to worry; the tips that follow will help you get to where you need to be.
Off Page Strategies for SEO that Work
You are going to want to build the number of links that you have coming into your site, and you want to make sure that they are coming from legitimate sources. Inbound links are important to search engines, but they are going to look for quality rather than quantity now. This means that you want to have good sites linking to your own site. When you have a large and trusted site that links to your page, you are going to find that it can do much more for your SEO. Tracking backlinks is important to help you monitor this.
One of the good things that you might want to try is guest blogging or posting on other sites that have content that would work well alongside your own. This will give you a link to your site in most cases, and it will get more people to visit your site. If the readers of Site A visit there regularly, then they might like what you have to say in your post and then look at your site. You can do the same thing by posting articles on high quality article sites. Remember that you want to have quality links, so be careful about where you place your content.
New Rules Change Link Building Strategies
The new rules implemented by Google mean that the low quality way of getting links, which really amounted to cheating, are no longer valid. You have to make sure that you are engaging in the acceptable practices, or Google will punish your site’s ranking. As long as you engage in real and legitimate link building, though, you should have no trouble.
Those who used the link farming tactics were engaging in a form of black hat SEO. When Google announced the changes, it brought about something of a panic for some marketers, but the reality was not so drastic. Those who were doing things by the book did not even notice much of a blip. In fact, those who were doing things the right way often found that their rankings improved.
Social Networks Are Great for SEO Improvement
Social media sites are wonderful for building your SEO. When you are able to build a good online reputation, you will find that there are going to be more people who are willing to follow you on those social networks. They are more likely to share the content that you have to offer, as well. Providing quality content on your social sites and interacting with people really is one of the best ways to improve your site’s SEO while working off page. Do not neglect all of the important social networking sites out there today.