Have you ever noticed the image containing “f” before the Face book web site link? Most of the popular web sites display such images today! The image is their brand logo miniaturized into an icon. Why are they using a brand logo? The web site wants a client who visited them to return to them. The image or the logo of the brand gives instant recall to a web surfer. The web surfer may forget the name of the web site but logos tend to linger in memory and they could even search for it using the image search function from Google. So for total recall of a web site Favicons have begun to be used extensively. Favicons are on the threshold of branding products. Favicon stands for favourite icon. It is a small image file that is appended to the web sites URL.

These days almost all web sites will have their own Favicon. Do you have a web site and have not yet added a Favicon? Then follow the steps below and before long you will have your own personal Favicon. It is a very simple procedure to append a Favicon. What is time-consuming is creating the image. If you posses the technology or know-how to process an image then your work is already done. Software such as Photoshop can help you create your Favicon. If you are not aware of image processing technology then do not despair, the web offers plenty of tools and host web sites which will help you create your own personal image.

You only need to search on any of the popular search engines for a ‘free Favicon generator’.

The first step to creating a Favicon is selecting or choosing an image. Plenty of web sites allow you to generate an image as well as upload an image, resize and trim the image to the size you want. The current size being used by most web sites is a 16 X 16. Or maybe you have a favourite image or logo from your business that you would like to use as a Favicon. Converting an existing picture to a Favicon is easy using the free Favicon generators and upload utilities.

Next step is to append it to your web site URL. No fancy HTML or XML code. Try the following single line of code which is commonly used and will work the Favicon magic. Make sure the href path below leads directly to your uploaded Favicon location.

<link rel="shortcut icon" type="image/x-icon" href="/favicon.ico">

If you are a Word press user, then use the built-in plug-ins to create and append your Favicon. Alternatively, you can add the above line into your template file. Search for the header.php file in word press and place the above code under the Meta information of your site.

No matter what browser you are using, Favicons are excellent way to reach brand and logo recognition. The Favicon are here to stay and animated Favicons are round the corner. With the animation industry setting their own standards, it is not far behind that we will see these Favicons like emoticons replacing the URL and web links bar. Favicons are also fun and easy way to make your web site look professional.