Uninteresting and boring content doesn’t sound like a good marketing strategy. Working in a boring industry makes it difficult to advertise. However, sometimes we need to break a norm and do something interesting out of the boring stuff.
Some industries don’t attempt on utilizing content marketing (What is Content Marketing? Read More) because they think it wouldn’t work correctly for the business. It is rare to see articles or hear people talk about hardware supplies or box businesses. That’s because those businesses aren’t as appealing as cosmetic products or slimming tea. However, it doesn’t mean that content marketing can’t be used to make the company competitive.
Some marketers have a pessimistic view when it comes to content marketing. They keep on thinking that no one cares about their products, so content marketing is not a good step for them.
However, they are wrong. Each industry has the potential to grab success. Content marketing can help every business attain success. It can have a positive effect on a certain brand when used correctly, and contents are interesting, and stories are captivating.
Here are some ways on how to maximize content marketing for boring industries
Let go of the idea of a boring industry or niche.
Before engaging in the whole writing and the creating process, letting go to the first step. No matter what kind of industry the business is in, there will always be a positive side of it. Positive thinking will change the views of the owner and employees.
Let go of the idea that it is a boring business, and start looking at the brighter side. Sometimes things that are labeled as boring are the most useful ones. Thinking highly and positively of the products will also have a high and positive feedback from the audience. Forget about the no-fun side of the business. Start thinking that it is helpful and there’s a positive side to the product.
Find and Develop a Unique Voice
Regardless of the type of industry, a marketer must create their own tone and voice. Always have an original angle on things to entice the audience to read the articles. If the article sounds like everyone else, the readers and prospects will leave the article without even finishing the first sentence.
Create something out of the box. Find the niche of the business and incorporate it into the style and voice of writing. Letting go of negative and boring thoughts about the business will help in finding the own voice of the product. Before trying anything else finding the unique style for an article will be a big help.
Have a Better Understanding of the Three Types of Contents
To have better content, a marketer must also understand the types of content to include in the marketing strategy. Knowing the right type of content to use will increase the interests and awareness of the audience.
Contents that are entertaining
Creating contents that connect to business with interesting niches are necessary. Try creating content that tells a story, think of something that will entertain and interest the audience. Videos or comic strips are good examples of contents that will entice readers and not bore them. However, keep in mind that interesting contents doesn’t need to be videos or comic strips, sometimes an article with an interesting content is more than enough.
Contents that educates and informs
Educational content can vary in different forms. How-to’s and tutorial articles are good examples, and not only entertaining, these type of contents embarks ideas to the reader. Understanding and knowing the needs of the target audience will give ideas on what should be in the article.
Contents that are non-traditional
Sometimes sticking to the traditional way of writing is boring. However, breaking the norm and writing articles and lifestyle stories that incorporate different style can be engaging. Using bullets or phrases can increase interesting points. Sometimes shorter sentences or phrases get the people’s attention. Just think beyond the expected, then there will be better results in store for the business and the article itself.
Having a diversified content will also enlighten the product or business.
Try to engage and understand the audience
Knowing the readers and audience will keep the dullness away. Inquire and research about their interests. Know their queries and problems, if the business has a feedback column, check out anything and everything they say about the business and the product. With the help of the customer’s feedback, any concerns and suggestions from the customers may become ideas for contents.
Also, it can be a way to communicate with the audience. Building trusts and engaging to the audience will also help increase interests.
Any businesses can utilize content marketing if used well. To sum it up, when a marketer is passionate about the products, opportunities to create a creative content is opened. Developing the right stories with unique and enthralling articles will influence the audience reading the articles.
About the Author
Iman Bahrani is the Owner and CEO of Searchical.com.au, an SEO Company in Sydney. Iman is an expert in things that focuses on SEO and Digital Marketing. He spends his free time, writing solutions and ideas that often focuses on Digital Marketing and SEO.